Corporate America just witnessed one of the fastest collapses of a woke branding campaign in history. Cracker Barrel’s failed rebrand and overnight capitulation proves that “go woke, go broke” is no longer a warning—it’s a reality. From Trump’s Truth Social post to the backlash on Main Street, this episode breaks down how consumer politics are reshaping the business world and why companies ignoring American values are paying the price.

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Highlights:

• “Cracker Barrel’s $700 million rebrand disaster and rapid reversal.”
• “Trump’s decisive role in forcing a corporate surrender.”
• “The rise of consumer politics and “boycotts vs. buycotts”.” 
• “How HR and marketing fueled the woke wave in corporate America.”

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