What if all you needed to boost your organic traffic was just a little collaboration? Jessica Creech, Web Content Marketing Specialist at Purdue University Northwest, shares how she worked with professors to build 6 program-specific blog posts with big results. These posts have over 80% organic search traffic to the site, resulting in 4,079 page views and 3,049 unique users. Plus, about 23% of all page clicks lead to program or application pages — supporting students taking the next step in their enrollment journey.

Sample blog posts: 

What Do Biologists Do?

Which Business Degree is Right For Me?

What Can I Do with a Communication Degree? 

What are the Benefits of a 4+1 Program?

Guest Name: Jessica Creech, Web Content Marketing Specialist, Purdue University Northwest

Guest Social: https://www.linkedin.com/in/jessica-m-creech/

Guest Bio: Jessica Creech is currently the Web Content Marketing Specialist at Purdue University Northwest. She has over seven years of experience in professional writing and editing. She also has five years of experience in marketing and web design.

Jessica is a lifelong reader who enjoys learning new things, watching football, and hanging out with her dog and four cats. 

- - - -

Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register