In this episode I speak with Fred Reichheld, creator of the Net Promoter system of management, the founder of Bain & Company’s Loyalty practice, and the author of five books including The Ultimate Question and the New York Times bestseller "The Ultimate Question 2.0, whose recent book is, WINNING ON PURPOSE The Unbeatable Strategy of Loving Customers," whose wakeup call was how loving customers by treating them well produced loyalty through earned growth that far exceeded profits than taking an accounting approach and bought growth through ads and manipulative enticements. https://www.bain.com/our-team/fred-reichheld/