Talking Tactics

Ep. 41: Predicting Yield through a Holiday Gift Guide


Listen Later

In this episode Laura Rudolph of Square One Consulting shares how she transformed a holiday gift guide into a powerful admissions yield predictor. Hit play to learn all about the creative holiday gift guide email to parents that discreetly pinpointed high-likelihood deposits—with 70% of those who clicked ultimately enrolling.

Guest Name: Laura Rudolph, CEO, Square One Consulting

Guest Social: 
LinkedIn: www.linkedin.com/in/laurakrudolph
Website: www.squareoneky.com

Guest Bio: 
As a seasoned higher education marketing professional, Laura Rudolph combines creativity, efficiency, and deep audience insights to help small colleges and universities thrive. As the founder of Square One Consulting LLC, she collaborates closely with institutions to streamline communications and build resilient, self-sufficient teams. Laura’s inventive, tailored solutions empower institutions to connect meaningfully with their audiences, strengthening enrollment initiatives with confidence and lasting impact. Outside of work, Laura is a new Millennial parent with a passion for mysteries and thrillers and feels certain her inquisitive nature would make her an excellent detective in a parallel universe.


- - - -

Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

...more
View all episodesView all episodes
Download on the App Store

Talking TacticsBy Dayana Kibilds

  • 4.3
  • 4.3
  • 4.3
  • 4.3
  • 4.3

4.3

6 ratings


More shows like Talking Tactics

View all
This American Life by This American Life

This American Life

90,639 Listeners

The Daily by The New York Times

The Daily

111,157 Listeners

Up First from NPR by NPR

Up First from NPR

55,995 Listeners

Today, Explained by Vox

Today, Explained

10,059 Listeners

Higher Ed Pulse by Mallory Willsea

Higher Ed Pulse

23 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,166 Listeners

Hard Fork by The New York Times

Hard Fork

5,356 Listeners

The Higher Ed Marketer by Caylor Solutions

The Higher Ed Marketer

50 Listeners

The Application with Allison Turcio by Allison Turcio

The Application with Allison Turcio

12 Listeners

Search Engine by PJ Vogt

Search Engine

4,045 Listeners

Confessions of a Higher Ed CMO — with Jaime Hunt by Enrollify

Confessions of a Higher Ed CMO — with Jaime Hunt

31 Listeners

Confessions of a Higher Ed Social Media Manager by Jenny Li Fowler

Confessions of a Higher Ed Social Media Manager

6 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

79 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

78 Listeners

AI for U by Brian Piper

AI for U

9 Listeners