Talking Tactics

Ep. 41: Predicting Yield through a Holiday Gift Guide


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In this episode Laura Rudolph of Square One Consulting shares how she transformed a holiday gift guide into a powerful admissions yield predictor. Hit play to learn all about the creative holiday gift guide email to parents that discreetly pinpointed high-likelihood deposits—with 70% of those who clicked ultimately enrolling.

Guest Name: Laura Rudolph, CEO, Square One Consulting

Guest Social: 
LinkedIn: www.linkedin.com/in/laurakrudolph
Website: www.squareoneky.com

Guest Bio: 
As a seasoned higher education marketing professional, Laura Rudolph combines creativity, efficiency, and deep audience insights to help small colleges and universities thrive. As the founder of Square One Consulting LLC, she collaborates closely with institutions to streamline communications and build resilient, self-sufficient teams. Laura’s inventive, tailored solutions empower institutions to connect meaningfully with their audiences, strengthening enrollment initiatives with confidence and lasting impact. Outside of work, Laura is a new Millennial parent with a passion for mysteries and thrillers and feels certain her inquisitive nature would make her an excellent detective in a parallel universe.


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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/ 

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


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Talking TacticsBy Dayana Kibilds, Safaniya Stevenson

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