Big ideas start small and today’s episode is a great testament to that! 

You’re gonna learn about all the incredible things that one small decision can lead to such as coming up with an epic product and raising $1.8 million on Kickstarter for it.

In this episode of the Demystified podcast, Salvador Briggman talks to Luke Campbell, the creator of wireless earbuds NuraTrue, about all the micro steps, tactics and tools that went into this mega success.

Luke will share some great tips and insight information on:

• How has the crowdfunding space changed since their first campaign 5 years ago?
• How did they get great PR for their latest campaign?
• What is the tool they use for managing backer information?

…but also much more! Today’s show is packed with useful information so grab a pen and paper, and enjoy the listen!

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Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.