Our guest's entrepreneurial journey began in 2009 with a simple e-commerce business.

Things didn’t go as planned and the global financial crisis at the time didn’t help. 

Eventually, the business didn’t survive but it helped them come up with a unique product that got fully funded on Kickstarter in just 3 hours and recently attracted $163,556 on Indiegogo!

We’re talking about Eric K, the creator of a unique water system who launched successful campaigns on Kickstarter and Indiegogo and smashed their funding goal for both!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and Eric are going to get into what it takes to convert your idea into reality and more insider information like:

• How long before the launch should you engage pre-existing customers?
• What marketing tools did they use to reach new audiences?
• What has helped them a lot to smash their funding goal on Indiegogo?

Hope you enjoy the story!

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Sponsors: 

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.