Professor Carolyn Evans VC of Griffith University and Chair of the Innovative Research Universities (IRU) group reflects on how having a new strategy coming into 2020 served her well in providing a true north to navigate the challenges of the disruptions of a pandemic. And as the IRU reflect on their distinctiveness as a group of universities, she reflects on how innovation has been made the necessity of the hour, and a means of guiding engaged staff in our universities through the cultural challenges of the current period, to serve a critically important broader community purpose.