The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast

Ep 45: Preparing for Podcast Monetisation: The Key Steps to Success

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Unlock the secrets to podcast monetization; because having a strategy will help you monetize your podcast more quickly, successfully, and efficiently.


Discover the essential 3 things that you need to take before monetizing your podcast and learn how to attract advertisers, regardless of your audience size.


Stay tuned for the next episode where I'll delve into the actual ways to monetize your podcast.


Main points:

  • Podcasts can be monetized through various strategies, but there is no automatic monetization based on subscribers or downloads like on YouTube.
  • There is no set number of listeners needed to monetize. Some sponsors pay per thousand downloads, but many care more about audience engagement. Don't be discouraged by low download numbers.
  • How much money you'll make depends on many factors like audience size and engagement, monetization options, effort put in, etc. There's no set figure.
  • Know your target audience before monetizing so you can choose options that appeal to them.
  • Focus on creating quality content that meets your audience's needs. This brings in and retains listeners more than monetization.
  • Have an online presence like a website, social media, email list, etc. to promote your podcast and monetization options. Pick 1-2 platforms to focus on.


    • Timestamps:

    [00:00:00] Preparing to Monetize Your Podcast

    [00:00:39] Successful Monetization of Podcasts

    [00:01:51] Understanding Podcast Monetization

    [00:03:31] How Much Money Can You Make By Monetizing Your Podcast?

    [00:06:01] Strategizing the Monetization Plan for Your Podcast


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    The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a PodcastBy Verity Sangan
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