Showing your community who you are can be just as important as showcasing your product.

Yes, even those awkward first videos can be key to establishing trust with your potential backers.

And today's story proves it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to creator, entrepreneur, and designer Hannan Hakim who invented a new product in the cleaning category called Skadu M1.

You'll hear how he and his team raised $147,010 on Kickstarter for it, including:

• Their formula for making a winning project video

• How to strike the right balance between personal and professional in your updates

• How to leverage your email newsletters to reach backers

… and more!

It's an incredible episode, hope you enjoy it!

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Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• Subscribe for Weekly Crowdfunding Tips
• Music Crowdfunding Secrets: Fund Your Next Album, EP, or Tour
• The Kickstarter Launch Formula Audiobook
• Skadu M1 on Kickstarter
• Hyper Lychee