President Michael Crow approaches 20 years as President of ASU ranked as the most innovative US university for seven years running. He shares a clear message of the need for distinction and differentiation and of ASU's mission to democratise higher education for the world. He measures the ASU strategy by the students they include and building pathways for all to succeed. Their technology-enabled strategy is breaking the mould of global higher education. When will others follow? The biggest risk might be in not doing so.