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The media landscape is undergoing a seismic shift, and crisis communications must evolve alongside it. Communications expert Janie Jordan joins us from Australia to explore how influencers and alternative media are reshaping political discourse and crisis management strategies.

We dive into the Trump administration's controversial addition of influencers to White House press briefings and what it means for traditional media gatekeepers. As Janie observes, "We're at a dangerous interesting time with what's going on in the White House." This shift reflects broader trends in audience trust - with legacy media credibility declining while long-form, unfiltered content from podcasters like Joe Rogan draws tens of millions of viewers.

What appears rambling or unpolished to traditional media standards might actually build more audience trust through perceived authenticity. Politicians are increasingly bypassing media filters to connect directly with audiences, yet corporate leaders have been slower to embrace these channels. 

Through compelling examples like the Iggy Azalea/Papa John's incident, we examine the tension between control and speed in crisis response. With 75% of crises potentially avoidable through proper issues management, organizations must develop crisis-ready cultures rather than just tactical response plans.

You can reach Janie Jordan at https://www.janejordan.com.au/ 

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