Talking Tactics

Ep. 52: Three Tactics to Stop Summer Melt


Listen Later

In this special compilation episode of Talking Tactics, host Day sifts through the archives to bring you a trio of field-tested summer strategies that actually move the needle. From boosting post-deposit engagement with 90% email open rates to winning back withdrawn students with a creative goodbye message, these stories from real enrollment pros are packed with actionable ideas for reducing summer melt.

Guest Names: 
Darcy Porter, Director of Content Strategy, SUNY Brockport 
Kristin Miller, Communication Manager, Frostburg State University 
Sean Whitten, Director of Strategic Partnerships, Southern Methodist University 

Guest Socials: 
Kristin - https://www.linkedin.com/in/kristinmlr/
Sean - https://www.linkedin.com/in/seanewhitten/

Guest Bios:
Darcy Porter is the Director of Content Strategy at SUNY Brockport, where she focuses on web content, enrollment marketing, and social media. She is passionate about pushing boundaries and continually seeking innovation in the ways in which Brockport, and all of higher ed, communicates to prospective students. When Darcy is not scrolling TikTok or attending her kids’ soccer games, she enjoys traveling, skiing, and snuggling every dog she sees.

Kristin Miller believes good communication brings people together. It invites people in and makes organizations and their services accessible. As the Recruitment Communication Manager at Frostburg State University, she works to create thoughtful, human-centered messaging to connect with students and parents. With a background in higher education and nonprofit communication, Kristin has spent her career blending strategy with storytelling, helping institutions build trust. She’s got a special fondness for email communication and making sure the content she creates provides value.  

Sean Whitten works as the inaugural Director of Strategic Partnerships for Southern Methodist University (SMU) in Dallas, TX. Known for his imaginative learning approach and curiosity, Sean fosters inclusive environments that elevate and empower families, staff, and students in the college admission process and on campus. His 14 years of work span college admissions, enrollment management, and communications and marketing.


- - - -

Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/ 

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

...more
View all episodesView all episodes
Download on the App Store

Talking TacticsBy Dayana Kibilds, Safaniya Stevenson

  • 4.3
  • 4.3
  • 4.3
  • 4.3
  • 4.3

4.3

6 ratings


More shows like Talking Tactics

View all
Chasing Excellence by Ben Bergeron & Patrick Cummings

Chasing Excellence

2,039 Listeners

Pod Save America by Crooked Media

Pod Save America

87,200 Listeners

Up First from NPR by NPR

Up First from NPR

56,402 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

Higher Ed Pulse by Mallory Willsea

Higher Ed Pulse

24 Listeners

Confessions of a Higher Ed CMO — with Jaime Hunt by Enrollify

Confessions of a Higher Ed CMO — with Jaime Hunt

31 Listeners

Trusted Voices by Volt

Trusted Voices

10 Listeners