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The rise of long-form interviews has created a new challenge for executives trying to balance authenticity with strategic messaging. Communications expert Janie Jordan joins us to unpack why these seemingly relaxed conversations can actually be the most difficult media format to navigate successfully.

We also examine the rapid evolution of crisis communications through recent airline incidents, exploring how companies like American Airlines and Southwest Airlines have established new standards with CEO video responses issued within hours of an incident. But how 'out front' should your CEO be in a crisis? 

Our host, Tom Mueller, was a PIO for bp during the Deepwater Horizon oil spill response, and relates his experience with CEO Tony Hayward during that incident. It's a reminder of how even well-intentioned executives can mishandle their communication role.

Listen now to gain valuable insights on preparing executives for both planned long-form interviews and unexpected crisis situations in today's unforgiving media landscape. 

You can reach Janie Jordan at https://www.janejordan.com.au/

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