What do planners, quizzes, and pumpkin stencils have in common? At Cornell, they’re powering growth in alumni engagement. In this episode of Talking Tactics, Sarina Alexander, lead graphic designer for Cornell’s advancement team, shares how her team grew digital downloads fivefold — sparking a 40% increase in email clicks and doubling alumni engagement in just three years. 

From ideation to execution, Sarina breaks down what’s working (and what’s not), and how you can steal a page from Cornell’s playbook to boost engagement at your institution.

Get inspired by Cornell’s downloads here: 
https://alumni.cornell.edu/connect/downloads/

Guest Name: Sarina Alexander, Lead Graphic Designer, Cornell University

Guest Social: ww.linkedin.com/in/sarina-alexander

Guest Bio: Sarina Alexander is known for her creative approach, blending institutional branding with campaign elements. She has a versatile background, with experience in environmental design, digital and print. Before Cornell, Sarina worked as a designer for The Aspen Group and the Center for Leadership and Civic Engagement at her alma mater, Rochester Institute of Technology. University branding comes with challenges and Sarina is dedicated to using design and creative problem-solving to accomplish marketing goals in all her pieces.

- - - -

Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/ 

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.