In this episode, Whitney sits down with Dr. Annie Cole, money coach, financial educator, and all-around powerhouse. Annie opens up about her journey from burnout as a social worker to becoming a thriving entrepreneur, helping women take control of their finances and grow their businesses.

They chat about everything from building financial confidence and understanding profit margins to smart, low-cost marketing strategies that work. Annie shares her go-to tools for generating leads, tracking results, and repurposing content like a pro—plus the emotional side of money we don’t talk about enough.

If you’ve been wanting to feel more confident with your finances and your marketing, this episode is packed with insights to help you do just that.

Connect with Dr. Annie Cole:

LinkedIn: https://www.linkedin.com/company/money-essentials-for-women

Instagram: https://www.instagram.com/build.wealth.with.annie/

Website: www.money-essentials.com

Freebie: https://money-essentials.systeme.io/free-guide-market-your-business

In this episode:

Advocating for Yourself and Knowing Your Worth

Building Financial Confidence and Overcoming Emotional Barriers

The Importance of Mentors and Expert Guidance

Understanding Profit Margins and Financial Health

Marketing Strategies for Business Growth

Exploring Different Marketing Channels

Tracking Podcast Impact with UTM Links

The Importance of Data-Driven Decisions

Vanity Metrics vs. Meaningful Engagement

Targeted Marketing for Service-Based Businesses

Repurposing Content Across Platforms

Building a Successful Coaching Business

Low-Cost Marketing Strategies for Beginners

Connecting Marketing to Long-Term Success

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Connect with Whitney Bateson: 

Instagram: @‌whitneybateson

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1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
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