Hello listeners, Today's guests are Emily Soccorsy (So-KOR-SEE) and Justin Foster. They founded Root and River. Justin did some consulting for Emily at a Fortune 500 company. They then joined forces and started Root and River, where they work with companies to scale their brand around their mission. We had a great discussion about connecting mission to the brand and moving the brand from something constructed for external audiences to something that comes from the inside out. We also discussed the challenges of running a company when the founders are in two different locations.

You can find more information about Root and River here: https://rootandriver.com/

We love to hear from our listeners, send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Mike and I would like to thank the law firm of Phillips Lytle, LLP for sponsoring this podcast episode. We are proud to partner with Phillips Lytle because of the entrepreneurial approach they take to legal matters and their long history of success with startup businesses. Please reach out to Phillips Lytle Partner Rich Honen at 518-618-1225 or visit PhillipsLytle.com.

This podcast produced by our friends at Bizi Media

Thanks for listening,

Bela and Mike

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