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When does crisis preparation cross the line into inauthentic communication? The recent Air India crash that claimed 270 lives sparked a fascinating controversy when their CEO's statement appeared virtually identical to American Airlines' earlier crisis statement.

Crisis communications experts Tom Mueller, Mark Mullen, and guest Destin Singleton dive into this nuanced debate with different perspectives. Is this merely a "tempest in a teapot" where effective templates were repurposed appropriately? Or does it represent a troubling lack of authenticity at a moment when grieving stakeholders desperately needed genuine communication?

The conversation explores compelling angles often overlooked in corporate communications analysis. Was delivering the statement exclusively in English appropriate for an Indian audience? How does cultural context affect our perception of "stiff" versus "professional" delivery? And what happens when stakeholders notice similarities between crisis statements, potentially creating a secondary crisis of trust?

Most fascinatingly, the discussion ventures into AI's emerging role in crisis response. Could AI-generated spokespeople delivering perfectly crafted statements become commonplace? Should they? The ethical implications are immense as organizations balance efficiency against authenticity in their most vulnerable moments.

If you'd like to reach out to Destin Singleton, find her at www.emiccomms.com

Reach Marc Mullen via email at [email protected]

Have thoughts to share or a new topic to recommend? Email Tom at [email protected].

We'd love to hear from you. Email the show at [email protected].