<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2175298/open_sms">Send us a text</a>What happens when crisis hits your business and the only information people can find about you online is that negative event? In our conversation with communications expert Tiffany Muehlbauer, we dive deep into her innovative "Pool Theory" concept that's changing how organizations approach crisis preparation. The Pool Theory isn't about shouting louder when trouble arrives—it's about creating enough momentum in your brand presence beforehand that disruptions barely make waves.  For small businesses and entrepreneurs feeling overwhelmed by limited resources, Tiffany offers practical, implementable strategies. One client transformed their visibility with just three consistent actions: highlighting one client win monthly on their website, sending one monthly newsletter, and posting once weekly on LinkedIn. Within six months, they saw tangible results and new business opportunities. The key isn't being everywhere at once—it's identifying where your audience engages and maintaining an authentic, consistent presence there. You can find Tiffany's new book, Pool Theory, on Amazon or at thepooltheory.com. Find Tiffany at ArmaCommunications.com.Email the show via Tom@leadinginacrisis.comReach Marc Mullen at marcmullenccc@gmail.com We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

Send us a text What happens when crisis hits your business and the only information people can find about you online is that negative event? In our conversation with communications expert Tiffany Muehlbauer, we dive deep into her innovative "Pool Theory" concept that's changing how organizations approach crisis preparation. The Pool Theory isn't about shouting louder when trouble arrives—it's about creating enough momentum in your brand presence beforehand that disruptions barely make waves. For small businesses and entrepreneurs feeling overwhelmed by limited resources, Tiffany offers practical, implementable strategies. One client transformed their visibility with just three consistent actions: highlighting one client win monthly on their website, sending one monthly newsletter, and posting once weekly on LinkedIn. Within six months, they saw tangible results and new business opportunities. The key isn't being everywhere at once—it's identifying where your audience engages and maintaining an authentic, consistent presence there. You can find Tiffany's new book, Pool Theory, on Amazon or at thepooltheory.com. Find Tiffany at ArmaCommunications.com. Email the show via Tom@leadinginacrisis.com Reach Marc Mullen at marcmullenccc@gmail.com We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

<a href="https://www.buzzsprout.com/twilio/text_messages/2175298/open_sms" rel="noopener noreferrer">Send us a text</a>What happens when crisis hits your business and the only information people can find about you online is that negative event? In our conversation with communications expert Tiffany Muehlbauer, we dive deep into her innovative "Pool Theory" concept that's changing how organizations approach crisis preparation. The Pool Theory isn't about shouting louder when trouble arrives—it's about creating enough momentum in your brand presence beforehand that disruptions barely make waves.&nbsp; For small businesses and entrepreneurs feeling overwhelmed by limited resources, Tiffany offers practical, implementable strategies. One client transformed their visibility with just three consistent actions: highlighting one client win monthly on their website, sending one monthly newsletter, and posting once weekly on LinkedIn. Within six months, they saw tangible results and new business opportunities. The key isn't being everywhere at once—it's identifying where your audience engages and maintaining an authentic, consistent presence there. You can find Tiffany's new book, Pool Theory, on Amazon or at thepooltheory.com. Find Tiffany at ArmaCommunications.com.Email the show via Tom@leadinginacrisis.comReach Marc Mullen at marcmullenccc@gmail.com We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

EP 61 Building Brand Resilience Before Crisis Hits, with Tiffany Muehlbauer

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.&nbsp; Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at <a href="https://marcmullen.com/blog/">Blog | Marc Mullen</a>&nbsp; Our goal is to help you&nbsp; grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from&nbsp; Austin, Texas for creating the theme music for the podcast.

Business

Education

How To

Management

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.  Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at Blog | Marc Mullen  Our goal is to help you  grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from  Austin, Texas for creating the theme music for the podcast.

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.&nbsp; Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at <a href="https://marcmullen.com/blog/" rel="noopener noreferrer">Blog | Marc Mullen</a>&nbsp; Our goal is to help you&nbsp; grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from&nbsp; Austin, Texas for creating the theme music for the podcast.

Share EP 61 Building Brand Resilience Before Crisis Hits, with Tiffany Muehlbauer

Sign up to save your podcasts

EP 61 Building Brand Resilience Before Crisis Hits, with Tiffany Muehlbauer

EP 61 Building Brand Resilience Before Crisis Hits, with Tiffany Muehlbauer

More shows like The Leading in a Crisis Podcast

The Joe Rogan Experience

The Knowledge Project

The Jordan Harbinger Show

Cybersecurity Today

The Intelligence from The Economist

Real Coffee with Scott Adams

The Ezra Klein Show

Honestly with Bari Weiss

Safe, Efficient, Profitable: A Worker Safety Podcast