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Justin Burch is a career firefighter with 9 years on the job, currently serving with Oak Ridge Fire Department. Cutting his teeth in the fire service after a 10 year career as a Professional Chef. Outside of the firehouse he’s a certified Nutrition Coach, helping firefighters build sustainable eating habits, so they can perform better both on and off the job. A graduate of both the Georgia Smoke Diver Program, and Georgia F.L.A.M.E.S., he is an advocate for education around firefighter health and wellness.

In this conversation, Justin Burch shares his unique journey from being a classically trained chef to becoming a firefighter and nutrition coach. He discusses the importance of nutrition in the fire service, the cultural resistance to dietary changes, and practical approaches to meal planning. Justin emphasizes the significance of understanding macros and calories, coaching strategies for firefighters, and the role of mentorship in personal growth. He also reflects on the challenges of training for smoke diver programs and the reality of firefighter training, concluding with insights about his initiative, Fire Bytes, which merges culinary skills with nutrition coaching.