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There is an underlying current of anxiety about keeping up with the latest trends and strategies, especially when it comes to running your business online (and even more especially when it comes to social media). But what if the real secret to success isn't about chasing every new thing, but rather embracing the "boring" parts of business? Trying every new trending strategy often leads to scattered efforts and minimal results, not to mention most definitely leads to burn out.  Embracing the boredom of consistency and repetition however, while perhaps not as exciting as the latest viral strategy, are often the key ingredients to building a sustainable creative business. And giving yourself permission to be boring might just be the most revolutionary thing you can do, not only for your business, but for your life.

For a similar conversation check out episode 313 on the Myth of Growth.

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