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Most of us dream of turning our craft into a thriving business, but what happens when achieving "the dream" — the large following, sold-out shop updates, and steady sales — still doesn't translate into a sustainable living? When former full-time potter Megan Sward faced this reality, she discovered that the gap between making work you love and building a viable business involves far more than just mastering your craft. What if the key to longevity isn't just about making better pots, but about developing a clear strategy for everything from production methods to pricing to self-care? The surprising truth is that thoughtful planning and honest self-assessment may matter more than pure creative talent when it comes to building a sustainable making practice. 

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