When TikTok bans threatened to upend their social strategy, one university's marketing team discovered an unlikely ally: their SEO colleagues. In this episode, Amanda Ferrill reveals how Temple University turned platform uncertainty into opportunity by marrying keyword research with vertical video content on YouTube Shorts. Learn why ditching cute captions for searchable titles might be the smartest move your social team makes this year. Plus, find out how a video aimed at parents became their surprise hit, all thanks to thinking like a search engine instead of just a content creator.

Guest Name: Amanda Ferrill, Senior Associate Director of Social Media, Temple University

Guest Social: https://www.linkedin.com/in/amanda-ferrill/

Guest Bio: Amanda Ferrill is the Senior Associate Director of Social Media at Temple University, specializing in strategic storytelling, audience engagement, and brand amplification. With a background spanning social media, marketing, and communications across higher education, she combines creative vision with analytics to build meaningful connections. Passionate about the power of community and conversation, Amanda turns ideas into strategy, strategy into content, and content into real connection.

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Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/ 

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