<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2175298/open_sms">Send us a text</a>The first words after a mass casualty event can steady a community—or shake it further. We break down the opening press conferences following the Grand Blanc, Michigan church attack to show how leaders earn trust when stakes are highest: the county supervisor’s grounded empathy, a police chief balancing hard facts with community care, a seasoned Michigan State Police PIO orchestrating structure and boundaries, and the FBI’s clear, confident roadmap for the investigation. We walk through the moments that mattered—why missing a PIO in the first briefing made the flow feel off, how a disciplined PIO in the second briefing controlled the room, and where sequencing can elevate impact. You’ll hear why many communicators lead with compassion before counts, how to frame heroism without drifting into speculation, and how to give the public actionable steps that convert anxiety into help: vigilance, verified tip lines, and reunification guidance. Along the way we spotlight crisp techniques like bridging, setting question parameters, and simplifying language under pressure, all while respecting investigative boundaries. We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

Send us a text The first words after a mass casualty event can steady a community—or shake it further. We break down the opening press conferences following the Grand Blanc, Michigan church attack to show how leaders earn trust when stakes are highest: the county supervisor’s grounded empathy, a police chief balancing hard facts with community care, a seasoned Michigan State Police PIO orchestrating structure and boundaries, and the FBI’s clear, confident roadmap for the investigation. We walk through the moments that mattered—why missing a PIO in the first briefing made the flow feel off, how a disciplined PIO in the second briefing controlled the room, and where sequencing can elevate impact. You’ll hear why many communicators lead with compassion before counts, how to frame heroism without drifting into speculation, and how to give the public actionable steps that convert anxiety into help: vigilance, verified tip lines, and reunification guidance. Along the way we spotlight crisp techniques like bridging, setting question parameters, and simplifying language under pressure, all while respecting investigative boundaries. We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

<a href="https://www.buzzsprout.com/twilio/text_messages/2175298/open_sms" rel="noopener noreferrer">Send us a text</a>The first words after a mass casualty event can steady a community—or shake it further. We break down the opening press conferences following the Grand Blanc, Michigan church attack to show how leaders earn trust when stakes are highest: the county supervisor’s grounded empathy, a police chief balancing hard facts with community care, a seasoned Michigan State Police PIO orchestrating structure and boundaries, and the FBI’s clear, confident roadmap for the investigation. We walk through the moments that mattered—why missing a PIO in the first briefing made the flow feel off, how a disciplined PIO in the second briefing controlled the room, and where sequencing can elevate impact. You’ll hear why many communicators lead with compassion before counts, how to frame heroism without drifting into speculation, and how to give the public actionable steps that convert anxiety into help: vigilance, verified tip lines, and reunification guidance. Along the way we spotlight crisp techniques like bridging, setting question parameters, and simplifying language under pressure, all while respecting investigative boundaries. We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

EP 64 The Mormon church attack - using press conferences to build trust, reassure communities

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.&nbsp; Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at <a href="https://marcmullen.com/blog/">Blog | Marc Mullen</a>&nbsp; Our goal is to help you&nbsp; grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from&nbsp; Austin, Texas for creating the theme music for the podcast.

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Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.  Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at Blog | Marc Mullen  Our goal is to help you  grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from  Austin, Texas for creating the theme music for the podcast.

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.&nbsp; Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at <a href="https://marcmullen.com/blog/" rel="noopener noreferrer">Blog | Marc Mullen</a>&nbsp; Our goal is to help you&nbsp; grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from&nbsp; Austin, Texas for creating the theme music for the podcast.

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EP 64 The Mormon church attack - using press conferences to build trust, reassure communities

EP 64 The Mormon church attack - using press conferences to build trust, reassure communities

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