This episode explores how the early attempts by some universities to differentiate on the basis of digital and online delivery of programs has been a gap largely closed this year as all universities responded to COVID by going online. We are joined by Jane den Hollander who as VC of Deakin led their differentiated digital strategy for years and as VC at UWA for part of 2020 led a traditional GO8 to replicate that approach. This episode argues for all universities to explore how to differentiate and what it takes to stand out in the pack.