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When Kellen Manning took his first social media job at Boston University, he was a one-person team and he got creative about finding content and creators. He used organic social listening and monitoring practices to find members of the community who were already creating great content and built a strategy around UGC. Now as a director, he continues this practice, building it into his team’s process, and they’ve extended it to searching for faculty creators.

Guest Name: Kellen Manning

Guest Social: Linkedin and Twitter

Guest Bio: Kellen currently works as the Director of Digital Public Relations for the Office of Strategic Communications at Penn State University where he oversees the long-term strategy of the flagship Penn State social media accounts and the social media team. In the past, he has worked at Boston University, MIT, and Harvard in digital and social media roles across alumni relations, student life, admissions, and undergraduate communications.

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Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
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