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We're bombarded with messages telling us we're missing some secret key to business success—especially at the start of a new year—but here's the truth:
There's nothing fundamentally new about running a successful business, no matter what year it is. What if the real problem isn't that you're lacking some proprietary system or special knowledge, but that you've been convinced you need to keep searching for answers instead of trusting what you already know? The basics of business haven't changed in decades: tell people your work exists, get better at reaching the right people, and keep showing up consistently—and while educational resources can help, the courses promising to 3x your sales or unlock secret formulas are preying on your imposter syndrome rather than addressing the real work of building genuine connections with your customers.
Instead of chasing the next shiny solution that promises to make everything easier, what if you gave yourself permission to trust that the sustainable, incremental progress you're already making—even when it feels slow or uncomfortable—is exactly what building a real creative business actually looks like?
I'm putting together a new free resource to help you trust yourself. To be the first to receive it, sign up for our email newsletter here: https://www.makersplaybook.com/newsletter
Love this podcast? Support an episode! Click here to learn more.
Follow The Maker's Playbook on Instagram @themakersplaybook
Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com
By Rebecca Ickes Carra4.8
113113 ratings
Send us a text
We're bombarded with messages telling us we're missing some secret key to business success—especially at the start of a new year—but here's the truth:
There's nothing fundamentally new about running a successful business, no matter what year it is. What if the real problem isn't that you're lacking some proprietary system or special knowledge, but that you've been convinced you need to keep searching for answers instead of trusting what you already know? The basics of business haven't changed in decades: tell people your work exists, get better at reaching the right people, and keep showing up consistently—and while educational resources can help, the courses promising to 3x your sales or unlock secret formulas are preying on your imposter syndrome rather than addressing the real work of building genuine connections with your customers.
Instead of chasing the next shiny solution that promises to make everything easier, what if you gave yourself permission to trust that the sustainable, incremental progress you're already making—even when it feels slow or uncomfortable—is exactly what building a real creative business actually looks like?
I'm putting together a new free resource to help you trust yourself. To be the first to receive it, sign up for our email newsletter here: https://www.makersplaybook.com/newsletter
Love this podcast? Support an episode! Click here to learn more.
Follow The Maker's Playbook on Instagram @themakersplaybook
Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

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