Brand evolution is inevitable – especially in service-based businesses. An AC repairman, over time, has to learn to work with new thermostat systems. A marketing business has to evolve with consumer behavior and trends as new platforms enter the market. In this episode, Lauren talks about forms of brand evolution that service-based businesses go through, why it’s a great thing, and her take on how to adapt to ‘changing times.’ She also dives into discussing the plans for growth at Brand Good Time and what this evolution looks like for them.

Topics discussed:

• How planning is crucial not only to your biz but the development of your brand.
• How we’re integrating a 90 day planning strategy within Brand Good Time
• How we're hiring internally (and open positions, if you're interested!)
• Creating SOP’s and how simplifying them creates smoothness of processes

Join our team: brandgoodtime.com/join-our-team