Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams need to stop treating social like a content calendar and start using it as a real-time intelligence engine. From enrollment trends and student sentiment to campus reputation and revenue opportunities, they explore how universities can turn online chatter into smarter decisions. If your institution is still measuring success by likes and impressions alone, this conversation might just change the way you see social forever.

Guest Name: Brittany Hennessy, VP, Social Intelligence Evangelism

Guest Social: https://www.linkedin.com/in/brittanyphennessy/

Guest Bio: Brittany Hennessy is Vice President of Social Intelligence Evangelism at Sprout Social, where she defines and advances Social Intelligence as an executive discipline that connects social signals to business performance. She works with senior leaders to translate emerging signals into decisions that shape reputation, revenue, and retention. She is the author of INFLUENCER, one of the earliest strategic books on the business of creators, with frameworks that continue to shape how brands approach influencer marketing today.

- - - -

Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/ 

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.