Justin has a way of making the oilfield and the data world feel like they’ve always belonged together. He walked us through how he’s helped teams untangle messy workflows, clean up data quality issues, and actually make analytics useful instead of overwhelming. From his time at Marathon Oil to experimenting with tools like Snowflake and Alteryx, he’s all about boosting efficiency and giving people the confidence to make smarter decisions. We also ended up talking about where AI actually fits into oil and gas, not the hype, but the stuff that genuinely moves the needle.

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Click here to view the episode transcript.

00:00 - Intro
01:12 - Justin McBroom Introduction
05:29 - Data as a Strategic Asset
09:08 - Accessing Data Effectively
11:04 - Optimizing Spotfire Performance
14:30 - Common Pitfalls to Avoid
17:44 - Empowering Your Workforce
19:50 - Alteryx Virtual Query Builder Insights
27:38 - Justin’s 100+ Day Streak Achievement
29:37 - Analyzing Most Popular Posts
31:12 - Strategies for Successful Posts
33:55 - The Dynamics of Social Media Posting
37:18 - The Return of Vine
40:06 - Passionate Posts Discussion
46:02 - AI Designed for Success
50:29 - Recommendations for Companies
55:20 - Encouraging Tool Exploration
57:28 - Accountability in Work
1:06:06 - Speed Round Q&A
1:09:04 - Favorite Houston Restaurant Picks
1:09:31 - Tools Everyone Should Use
1:10:27 - How to Connect with Justin

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