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On this episode, Tom and Marc chat with Sam Sacco of Strategy and Communications, a public affairs and crisis firm based in Oakland, CA. We  discuss best practices for effectively managing the liaison and public information officer roles within a crisis response.  We start with a general discussion of PIO and Liaison from our experiences during the Deepwater Horizon oil spill incident, later addressing best practices for navigating the approval process, which is where bottlenecks often occur during a crisis. This conversation is geared toward an operational emergency - an oil or chemical spill - but offers lessons for anyone who might have to join a crisis team. 

Like Marc and Tom, Sam is a seasoned professional who's spent countless hours navigating these turbulent waters. From the importance of crisis training to the role of liaisons during emergencies, Tom, Marc and Sam provide a holistic understanding of how to handle unexpected situations.

We'd love to hear from you. Email the show at [email protected].