In this episode of the Pearls of Wisdom Jewelry Podcast, we meet Babs, the powerhouse behind a beloved jewelry store that's been thriving for over 20 years in her historic downtown district. With a style all her own and a heart full of generosity, Babs has built a brand that's as much about people as it is about beautiful pieces.

What began as a shift from biochemical engineering to creative entrepreneurship turned into a business rooted in passion, grit, and connection. From encouraging her staff to "just be themselves" to throwing unforgettable events like golden ticket giveaways and goody bag bonanzas, Babs has created a retail experience customers keep coming back for.

In this episode, she shares how she's evolved with the times—launching a new website just in time for the pandemic, doubling down on local and online marketing (yes, even in bathroom stalls), and leaning into trade shows and collaborations. We also hear about her love for Montana Yogo sapphires, the surprising results of her anniversary event, and why she doesn't see herself retiring anytime soon.

Whether you're a small business owner, jewelry retailer, or just someone who loves a story full of heart and hustle, this episode is packed with insight and inspiration. Babs reminds us all that you can build a successful business without compromising who you are—and have a lot of fun along the way.

Listen to the full episode on the Pearls of Wisdom Jewelry Podcast and experience why Babs truly is the queen of "pearls of wisdom."

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast

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