Bill Battle has lived an amazing life. He's been an athlete, coach, author, athletic director, and entrepreneur. He learned success under Bear Bryant and three other Hall of Fame football coaches and blazed a trail in the business world after a decade of coaching. Battle has won national championships on the field and in the athletic director's office and built one of the largest trademark licensing companies in the United States. Don't miss his amazing story of success, failure, perseverance, and peace in this episode of Rick & Bubba University.

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