Tired of feeling invisible on LinkedIn or like you have to post daily just to stay relevant? You’re going to love this one.

In this episode, Charlotte Ellis Maldari, founder of Kaffeen, shares a refreshingly simple (and wildly effective) approach to landing high-ticket clients without cold DMs, endless posting, or paid ads.

Charlotte breaks down how to use Sales Navigator to find and personally invite your dream clients at scale, how to build authority fast with low-cost, time-efficient systems, and how LinkedIn newsletters can become a hidden goldmine for nurturing leads. We also talk about automation that actually feels human, lead magnets that convert, and the mindset shifts that help you stand out in a crowded B2B or B2C space.

If you’ve ever wished LinkedIn could feel more authentic and more profitable, this episode will change how you show up there.

Takeaways:

• Why daily posting isn’t required to build visibility or authority on LinkedIn.
• How to use Sales Navigator to target and connect with high-value clients.
• The simple system Charlotte uses to send personal invitations at scale.
• Why newsletters are the hidden gem of LinkedIn for nurturing and conversions.
• How automation can save you time and strengthen genuine connections.

Resources Mentioned

• Free live training https://kaffeen.co/free-training 
• 1:1 Coaching http://kaffeen.co/booked-without-burnout 

Go Deeper with Charlotte:

LinkedIn https://www.linkedin.com/in/charlotteellismaldari/

Instagram https://www.instagram.com/kaffeen_ldn/

The Authority Builder Podcast https://kaffeen.buzzsprout.com/

Website https://kaffeen.co/ 

Connect with Whitney:

Follow Whitney on Instagram @whitneybateson

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