In this powerful and entertaining episode, I'm delighted to be joined by podcasting legend Matt Halloran, co-founder of ProudMouth. Together, we explore why podcasting isn't just a tool for business; it's a deeply human medium that offers purpose, connection, and even legacy in retirement.

Whether you're a financial planner looking to build trust with your audience or you're approaching retirement and searching for a creative outlet to share your story, this episode is packed with insight, humour, and encouragement. From storytelling to encore careers, legacy creation to building an ecosystem around your voice, this one goes beyond the mic.

What You'll Learn

• Why podcasting is the perfect pursuit for your second half of life

• How telling your story can create a real connection and leave a lasting legacy

• The simple tools and mindset needed to launch a podcast, even in retirement

• How podcasting can transform how financial advisers build trust and attract clients

• Why "giving away your wisdom" isn't bad business, it's great business

• The 4-part formula for powerful content: storytelling, education, entertainment, and call-to-action

Key Topics Covered

• My journey into podcasting and how Matt helped spark it

• The evolution of podcasting: from radio tapes to legacy libraries

• Podcasting as therapy, storytelling, and a vehicle for human connection

• How retirees can use podcasting to reinvent themselves post-career

• The magic of interviewing clients, friends, and family

• Building a podcast around your encore career or consultancy

• Using voice to build trust and deepen client relationships

• Pitfalls to avoid when starting and how to play the long game

• Why being proud of your voice is the first step to being heard

Resources & Mentions

• ProudMouth – Matt's podcasting and marketing company for financial professionals

• The PodRocket Academy – Free courses to help you launch your podcast

• Book: Influence by Dr. Robert Cialdini

• Podcast: Ologies by Alie Ward (Matt's pick for top-tier podcast hosting)

Stay Connected

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