In this episode of Pearls of Wisdom, host Guy sits down with Elesa Dillon, president of the Southern Jewelry Travelers Association (SJTA), for an exciting preview of the upcoming August Atlanta Jewelry Show (AJS).

Elesa shares her inspiring journey from board member to becoming the second female president in SJTA's 75-year history. With her energy and heart for the industry, she offers a behind-the-scenes look at how this nonprofit show is built around real connections, Southern hospitality, and a mission to support both vendors and retailers.

This August's show is a big one; it marks the 75th anniversary of AJS. Elesa gives listeners a sneak peek at what's planned, including a Yacht Rock-themed party, surprise pop-up events, and the expanded Kids Camp, which now includes a teen program supported by GIA and Jewelers for Children. You'll also hear about new education sessions designed to help stores grow, and an exciting matchmaking program aimed at connecting buyers and vendors more strategically than ever before.

Throughout the episode, Guy and Elesa reflect on what makes the Atlanta Jewelry Show truly unique: its welcoming atmosphere, loyal community, and the friendships that turn a trade event into something much more personal. There's laughter, karaoke stories, and a reminder that even after long days on the show floor, the connections are what people come back for.

Tune in to hear why so many in the jewelry world call AJS their favorite show of the year and why this August's event is one you won't want to miss.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast

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