If you’ve ever received an email survey after making a purchase or taking a trip, called customer service with a problem, or downloaded a mobile app from a company to get better service, deals, or information, you’ve been the beneficiary of Customer Relationship Management, or CRM. CRM began as simple contact management and sales force automation – an application for sales people to follow their contacts and manage their sales process. But as the business of selling shifted to creating happy, successful customers, companies needed more than just a sales tool. Today, not only have the components of CRM grown, but the CRM customer base has expanded. In this episode of The Cerner Podcast, we’re joined by Dr. Josh Newman, the chief medical officer at Salesforce. Salesforce is a cloud-computing and CRM company headquartered in San Francisco. He discusses the intersection of health care and CRM.