Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans.

In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions.​ You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn’t rational, it’s primal.”

We’ll discuss:

MENTIONED IN THIS EPISODE:

📖READ: Mailchimp's The Science of Loyalty Report​

📩SIGN UP: Join the FREE Email Storytelling Challenge​

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