We take it for granted -- but we shouldn't: smell is incredibly powerful and plays a critical role in our lives. Sandeep Robert Datta joins Vasant Dhar in episode 90 of Brave New World to discuss what neuroscience has taught him about the power of smell. Useful resources: 1. Sandeep Robert Datta at Harvard, Datta Lab, LinkedIn and Google Scholar. 2. Alex Wiltschko on the Sense of Smell -- Episode 81 of Brave New World. 3. Dmitry Rinberg on the Mysteries of Smell -- Episode 62 of Brave New World. Check out Vasant Dhar's newsletter on Substack. Subscription is free!