The one thing most practitioners overlook when planning for a new year?

Your website and your marketing strategy can only work if you build them with intention.

In this conversation, you’ll hear the biggest pitfalls that quietly hold websites back. Things like unclear messaging, design that confuses, and copy that doesn’t speak to what clients actually care about. You’ll walk away knowing what really makes a website work and why having a plan changes everything.

Whitney also shares an invitation to her free coaching call on planning your year with smarter marketing and simpler systems. It’s happening on December 10th at 12 PM ET. Register at whitneybateson.com/coach 

Takeaways

• Your website only works when it’s built with intention — strategy first, design second.
• Most “bad website” experiences come from unclear plans, wrong templates, or trying to DIY without guidance.
• Copy is the engine of your website. If your words don’t connect emotionally, your site won’t convert no matter how pretty it is.
• Clear services + a clear sales path (like a discovery call) make your website easier to build and easier for clients to navigate.
• You don’t have to fix everything alone. With the right support and structure, your next website can actually feel clear, strategic, and effective.

Resources Mentioned

• Coaching Call: https://whitneybateson.com/coach

Connect with Whitney:

Follow Whitney on Instagram @whitneybateson

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