The industrywide shift to value-based care means that patient engagement is more important now than ever before. For the modern health care consumer, though, sometimes a patient portal isn’t enough – and hospitals and health care systems must look beyond the portal and the EHR to develop patient loyalty. Enter Customer Relationship Management – or CRM – systems. Traditionally thought of as a sales and marketing tool, CRMs are now becoming popular in the health care industry as a way to boost patient engagement. In this episode of The Cerner Podcast, we’re joined by Susan Collins, vice president and general manager over health care and life sciences at Salesforce. Salesforce is a cloud-computing and CRM company headquartered in San Francisco.