10,500 miles into their Milestones expedition, Clay Croft and Rachelle Croft look back at 15 years of X Overland—and how both the adventure and the industry have transformed.

From maxed-out credit cards and early Vimeo uploads to building a sponsor-backed brand, they break down what it really took to make it sustainable.

They also unpack the evolution of overlanding itself—from grassroots meetups to massive events like Overland Expo—and how gear, vehicles, and technology have completely changed the game. Think OEM overland trims, simpler builds, lithium power, solar, Redarc systems, and the rise of Starlink.

Plus: hard lessons in leadership, why the journey matters more than the build, and what it means to protect access for future travelers.

A candid look at how far things have come—and where it all goes next.

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