The marketing of indie games must always be consumer-focused, ensuring that your product fulfills a need and relevant place in a gamer’s collection. However, it can be difficult to determine what a customer really wants.

Thankfully, we have Chris Zukowski with us today to share a recent study he’s finished about user behavior and provides insights on how indie devs can better influence that behavior which ultimately leads to sales.

The marketing of indie games must always be consumer-focused, ensuring that your product fulfills a need and relevant place in a gamer’s collection. However, it can be difficult to determine what a customer really wants. Thankfully, we have Chris Zukowski with us today to share a recent study he’s finished about user behavior and provides insights on how indie devs can better influence that behavior which ultimately leads to sales.

Ep118 - How Indie Devs Can Understand and Influence Consumer Behavior

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. 

Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. 

Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. 

All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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Video Games

Marketing

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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Ep118 - How Indie Devs Can Understand and Influence Consumer Behavior

Ep118 - How Indie Devs Can Understand and Influence Consumer Behavior

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