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EP12 The role of research and third party voices in recovering a brand in crisis; Part 2 of our conversation with Kathy Leech.
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In part 2 of our conversation with brand and marketing expert Kathy Leech, we discuss the role research can play in helping reposition a damaged brand. She conducted extensive polling and focus group research during the Deepwater Horizon oil spill in 2010 and discusses the value added from this kind of data.
We also probe deeper into the art of managing third-party contractors, the importance of clear roles and responsibilities, and the value of close coordination between the brand and PR teams before, during and after a major crisis. So, tune in to hear real stories from a seasoned crisis leader.
We'd love to hear from you. Email the show at [email protected].
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By TomSend us a text
In part 2 of our conversation with brand and marketing expert Kathy Leech, we discuss the role research can play in helping reposition a damaged brand. She conducted extensive polling and focus group research during the Deepwater Horizon oil spill in 2010 and discusses the value added from this kind of data.
We also probe deeper into the art of managing third-party contractors, the importance of clear roles and responsibilities, and the value of close coordination between the brand and PR teams before, during and after a major crisis. So, tune in to hear real stories from a seasoned crisis leader.
We'd love to hear from you. Email the show at [email protected].