<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2175298/open_sms">Send us a text</a>In part 2 of our conversation with brand and marketing expert Kathy Leech, we discuss the role research can play in helping reposition a damaged brand. She conducted extensive polling and focus group research during the Deepwater Horizon oil spill in 2010 and discusses the value added from this kind of data.  We also probe deeper into the art of managing third-party contractors, the importance of clear roles and responsibilities, and the value of close coordination between the brand and PR teams before, during and after a major crisis. So, tune in to hear real stories from a seasoned crisis leader.  We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

Send us a text In part 2 of our conversation with brand and marketing expert Kathy Leech, we discuss the role research can play in helping reposition a damaged brand. She conducted extensive polling and focus group research during the Deepwater Horizon oil spill in 2010 and discusses the value added from this kind of data. We also probe deeper into the art of managing third-party contractors, the importance of clear roles and responsibilities, and the value of close coordination between the brand and PR teams before, during and after a major crisis. So, tune in to hear real stories from a seasoned crisis leader. We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

<a href="https://www.buzzsprout.com/twilio/text_messages/2175298/open_sms" rel="noopener noreferrer">Send us a text</a>In part 2 of our conversation with brand and marketing expert Kathy Leech, we discuss the role research can play in helping reposition a damaged brand. She conducted extensive polling and focus group research during the Deepwater Horizon oil spill in 2010 and discusses the value added from this kind of data.&nbsp; We also probe deeper into the art of managing third-party contractors, the importance of clear roles and responsibilities, and the value of close coordination between the brand and PR teams before, during and after a major crisis. So, tune in to hear real stories from a seasoned crisis leader.&nbsp; We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

EP12 The role of research and third party voices in recovering a brand in crisis; Part 2 of our conversation with Kathy Leech.

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.&nbsp; Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at <a href="https://marcmullen.com/blog/">Blog | Marc Mullen</a>&nbsp; Our goal is to help you&nbsp; grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from&nbsp; Austin, Texas for creating the theme music for the podcast.

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Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.  Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at Blog | Marc Mullen  Our goal is to help you  grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from  Austin, Texas for creating the theme music for the podcast.

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.&nbsp; Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at <a href="https://marcmullen.com/blog/" rel="noopener noreferrer">Blog | Marc Mullen</a>&nbsp; Our goal is to help you&nbsp; grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from&nbsp; Austin, Texas for creating the theme music for the podcast.

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EP12 The role of research and third party voices in recovering a brand in crisis; Part 2 of our conversation with Kathy Leech.

EP12 The role of research and third party voices in recovering a brand in crisis; Part 2 of our conversation with Kathy Leech.

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