Hey everybody, welcome back to the show. I’m excited about today’s episode because I’m joined by none other than Taylor Kollman from Minnesota. Taylor is the co-owner of Dialed Archery and Captured Creative—two names you’ve definitely heard if you’re anywhere in the world of bowhunting or outdoor media. We cover a lot of ground in this one, from public land hunting and how bowhunting has evolved for Taylor over the years, to gear preferences and hunting culture in Minnesota. We also dive into the origin story of Dialed Archery, how they approach customer experience and product development, and what it really means to build a brand that listens to its community. Plus, we get into some fun rapid-fire questions at the end that you won’t want to miss.