Bestselling author and successful businessman Allan Dib joins me on the podcast to talk about his incredible book The 1-Page Marketing Plan. If you've ever been unsure who your target customer is, or struggled with your marketing, then this enlightening conversation will have you taking action in your business in no time.

In this episode we chat about: - Why having extreme clarity about who your target market are, is central to your entire business. - How to determine whether your messaging is worth amplifying (via paid advertising). - The importance of sharing your journey of growth from humble beginnings.

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ALLAN'S LINKS: Website: https://leanmarketing.com/ Instagram: https://www.instagram.com/allandib/

SHOW LINKS:

Let's connect: https://linktr.ee/candlebusinesscoach

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