Ted Upton, CEO of North Point Brands, swings by The Guide Post to talk about the most recent Cheeky Schoolie Tournament, a community celebration of an iconic species and the successful, 13-year development of an event with "dirt parking lot roots".

ASGA is extremely humbled and honored by the community reception and brand support the Association has received at the Schoolie Tournament. Thank you to Ted, Ellen, Peter and the entire team - as well as the other non-profit partners who work daily to educate and empower the angling community.

#BetterBusinessThoughConservation