Why drink non-alcoholic beer if I don’t have a drinking

Joe Chura, Founder of Go Brewing, shares his experience with alcohol and how it led to founding a non-alcoholic craft beer company with his wife. From starting in his garage and taking regular, incremental risks along the way, he’s built his latest business dream from the ground up.

KEY TOPICS

Why people don’t want to claim a “drinking problem.”

Joe and Heather’s decision to start a non-alcoholic brewing company.

Making business decisions that prioritize quality over ease.

Taking regular, incremental risks within your business.

Recognizing the time to say “no” to new opportunities and ideas.

CHAPTERS

00:00 Mission of Decidedly

00:44 4th of July Recap

4:45 Deciding to Stop Drinking

11:41 Non-Alcoholic Beer Changed My Life

14:26 Starting a Non-Alcoholic Brewing Company

16:23 “I don’t have a drinking problem”

19:37 The Stigma Surrounding Alcoholism

25:24 The Growing Demand for Non-Alcoholic Beer

31:08 The Process of Brewing Non-Alcoholic Beer

32:33 Prioritizing Quality of the Product

35:19 Regulatory Loopholes

43:04 Knowing What’s Next for Your Business

50:29 Taking Incremental Risks with Your Business

52:53 It’s OK for Your Dreams to Change

1:00:28 Decision-Making Tip for Business Owners

1:02:48 Key Takeaways

1:04:21 Producer Closing

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Thank you to Shelby Peterson of Transcend Media for editing and post-production of the Decidedly podcast.

SANGER’S BOOK: ⁠A Life Rich with Significance: Transforming Your Wealth to Meaningful Impact⁠

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CONNECT WITH JOE CHURA

Website: https://gobrewing.com/

Instagram: @gobrewing 

LinkedIn: https://www.linkedin.com/in/joechura/

Ep.32 I Joe Chura I Deciding You’re Not Almost

Drinking was always part of Joe Chura's family life. As a teenager, he drank sporadically, sometimes just once a week, other times six or seven in a night, but never considered it a problem. That changed in his 40s during COVID. Joe and his wife, Heather, drank more, made poor dietary choices, and formed unhealthy habits to cope with the pandemic. Eventually, their health metrics indicated a change was needed.

One hungover day, they pledged to stop drinking for 75 days. Initially tough, Joe's cravings gradually subsided. Some nights, though, he still craved a beer, leading him to non-alcoholic options that satisfied him.

As the world reopened, Joe and Heather struggled to maintain their new habits in social settings dominated by alcohol. They enjoyed bars but missed non-alcoholic options. This sparked the idea of Go Brewing: non-alcoholic and low-alcohol beer with a taproom featuring great music and entertainment.

In less than 18 months, Joe and Heather built an incredible team, created numerous recipes, and collaborated with top brewers and consultants. Now, they've opened their doors both online and at their taproom.