<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2175298/open_sms">Send us a text</a>When a company buys another firm, the expectation is for profits and revenues to increase.  But what if the opposite occurs?  This is what happened after energy giant bp acquired Castrol, the global leader in premium lubricants products. This is a story of a business crisis and how a new management team turned it around. Our guest, Polly Flinn  is a highly experienced chief marketing officer who has done stints at bp, Walmart, Arco ampm, Giant Eagle, and Castrol. She shares the story of this business in crisis and steps us through the challenges she  faced working to stem the decline and keep prized customers from abandoning the brand. Polly currently runs her own retail consulting company, Flinnstone Strategies. Find more at Flinnstonestrategies.com. If you have a recommendation for a topic or guest on the podcast, email tom@leadinginacrisis.com.We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

Send us a text When a company buys another firm, the expectation is for profits and revenues to increase. But what if the opposite occurs? This is what happened after energy giant bp acquired Castrol, the global leader in premium lubricants products. This is a story of a business crisis and how a new management team turned it around. Our guest, Polly Flinn is a highly experienced chief marketing officer who has done stints at bp, Walmart, Arco ampm, Giant Eagle, and Castrol. She shares the story of this business in crisis and steps us through the challenges she faced working to stem the decline and keep prized customers from abandoning the brand. Polly currently runs her own retail consulting company, Flinnstone Strategies. Find more at Flinnstonestrategies.com. If you have a recommendation for a topic or guest on the podcast, email tom@leadinginacrisis.com. We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

<a href="https://www.buzzsprout.com/twilio/text_messages/2175298/open_sms" rel="noopener noreferrer">Send us a text</a>When a company buys another firm, the expectation is for profits and revenues to increase.&nbsp; But what if the opposite occurs?&nbsp; This is what happened after energy giant bp acquired Castrol, the global leader in premium lubricants products. This is a story of a business crisis and how a new management team turned it around. Our guest, Polly Flinn&nbsp; is a highly experienced chief marketing officer who has done stints at bp, Walmart, Arco ampm, Giant Eagle, and Castrol. She shares the story of this business in crisis and steps us through the challenges she&nbsp; faced working to stem the decline and keep prized customers from abandoning the brand. Polly currently runs her own retail consulting company, Flinnstone Strategies. Find more at Flinnstonestrategies.com. If you have a recommendation for a topic or guest on the podcast, email tom@leadinginacrisis.com.We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

EP16 Business in crisis: when an acquisition goes awry, with Polly Flinn

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.&nbsp; Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at <a href="https://marcmullen.com/blog/">Blog | Marc Mullen</a>&nbsp; Our goal is to help you&nbsp; grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from&nbsp; Austin, Texas for creating the theme music for the podcast.

Business

Education

How To

Management

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.  Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at Blog | Marc Mullen  Our goal is to help you  grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from  Austin, Texas for creating the theme music for the podcast.

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.&nbsp; Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at <a href="https://marcmullen.com/blog/" rel="noopener noreferrer">Blog | Marc Mullen</a>&nbsp; Our goal is to help you&nbsp; grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization. Music credit: Special thanks to Nick Longoria from&nbsp; Austin, Texas for creating the theme music for the podcast.

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EP16 Business in crisis: when an acquisition goes awry, with Polly Flinn

EP16 Business in crisis: when an acquisition goes awry, with Polly Flinn

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