In this episode of The Guide Post, we dive into the world of custom rod building with Zack Richardson, the entrepreneur behind Zack’s Custom Rods. From humble beginnings crafting rods in his childhood home to building a thriving business in Westport, Massachusetts, Zach shares his journey of passion, persistence, and problem-solving. He talks about the challenges of scaling a business, the importance of customer service, and how he navigated the fishing industry to establish a fast-growing business. If you love a good success story, this episode is packed with insights on pursuing your passion, business growth, and resilience. You can learn more about ZCR by heading to their website - click here.