Radio was floundering in its early days. People didn’t know what to make of it. Baseball owners were afraid of it, and for the first years of radio broadcasting, there was no banter, only dead air between plays. In the midst of this lull came an athlete and personality who bewitched a nation, and was single-handedly responsible for the spread of millions of radios across the country. But the reasons for the “Babe Ruth addiction” are not as obvious as they may seem.